Our Blog

While advertising has always been a core marketing function, it hasn’t been without its naysayers and skeptics. The rapid growth of the internet and the many forms of online advertising has only added to this. What businesses should realize is that not all online advertising is the same. In fact, Facebook offers advertisers a unique opportunity to deliver highly targeted messages to their audience of choice.

With the plethora of marketing tools and resources available today, particularly online, many small and medium-sized businesses have everything they need at their fingertips to do their own marketing. Or do they?

There are literally a myriad of terms in the digital marketing space, with new ones being invented almost weekly. One of these newest terms in this realm is known as social listening. Many haven’t heard of it yet and those that have likely think it’s something the CIA’s doing with our cellphones!