Creative thinking that delivers results

09 Jul
customer satisfaction, customer service, customer expectations, marketing strategy, content strategy

I’ll be the first to admit it – my expectations around customer service are pretty high, both as a customer and as a service provider. I have a vision for what I believe is quality service and I constantly challenge myself to ensure these views are reasonable and realistic. When it comes to customer service, nothing irritates me more than those businesses that portray themselves as customer-centric and customer-first in all their marketing messages but then knowingly and consciously do the complete opposite.

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10 Jun
digital marketing, personalization, privacy, data analytics, big data

More and more in recent years, consumers have yearned for and demanded from the brands they support that they deliver more relevant and personalized advertisements and offers to them. And for the most part brands have tried to achieve this by leveraging their digital capabilities to provide more pertinent ads.

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12 Aug

We help many small and medium-sized businesses (SMBs) improve their marketing efforts. All too often when we meet with a new client we recognize a number of common factors that are adversely affecting their marketing results.

For the benefit of our readers, we thought it would be helpful to outline the key issues we’ve seen over the years. This should enable you to assess if your own business is facing these same challenges, and what you may be able to do to resolve them.

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