Creative thinking that delivers results

07 Dec
content marketing, marketing strategy, social media, social media marketing, video marketing, personalization

As 2017 comes to an end, one of the biggest challenges facing marketers in 2018 will be keeping up with the rapid change occurring in our industry. And while some are swayed to jump, sometimes blindly, on the proverbial bandwagon and adopt the latest marketing trend, many other marketers are realizing that some old tried and true tactics still work and hold true. Content marketing would be one of these.

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09 Nov
personalization, digital marketing, marketing, online marketing

Marketing personalization has been an aspiration of marketers for many years, about as long as the internet has been around. Back then the benefits were obvious however the challenges were equally immense. Gaining access to pertinent data that would facilitate decision-making has always been the biggest issue in making this a reality.

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05 Oct
ecommerce, online marketing, digital marketing, showrooming, webrooming

Much has been written about the demise of some very big name retailers in recent months in the US. From Sears to Macys to Radio Shack and Payless Shoes, these retailers and many more have faced significant financial challenges that have resulted in the closure of hundreds of stores.

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