Creative thinking that delivers results

08 Mar
marketing strategy, customer experience, customer satisfaction, marketing communications

In April 2011 I wrote a blog on why great marketers need to think like their customers. Much has changed in the marketing world since then with the continued growth of digital marketing and social media plus the increased reliance on technology in marketing to name but a few. Customer-centricity has become a way of life for marketers as we struggle to find better and more effective ways to engage with our customers, identify influencers and remain relevant. With this in mind, I thought we should take another look at how the customer impacts marketers today.

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08 Feb

The modern consumer has changed considerably in recent years. Nowhere is this more evident than in looking at the results from polls on brand loyalty such as one recently commissioned by Mintel. This one pointed to bargain shopping as the primary culprit for a drop in loyalty. So is brand loyalty really dead?

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08 Jan
content marketing, content, customer engagement, online marketing, digital marketing

It wasn’t that long ago when the content marketing party first came to town that producing any kind of content was the name of the game. This then evolved into a focus on producing quality - professionally written and researched content. Today, it’s easy to argue that the game has been stepped up even further with the emphasis now on content your audience can readily engage with. It’s worthwhile exploring how and why this marketing phenomenon has occurred.

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