Creative thinking that delivers results

31 May
CASL, email marketing, digital marketing, online marketing, spam

It’s been three years in the making, but the July 1st finish line for the implementation for Canada’s Anti-Spam Legislation (CASL) is quickly approaching. Many businesses may be worried, thinking they may not be prepared and fully compliant. How about your company ready? This blog will outline some of the key changes upcoming so you can assess where your business stands.

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01 May
marketing, marketing communications, marketing strategy, innovation

Innovation isn’t a word often associated with marketing, in part because our industry has often been considered more of a creative medium.  And while the growing prevalence of marketing automation and analytics might change this perception a bit, for many the idea of marketing innovation is still far off.  So can marketers be innovative, and if so, what would this look like in practical terms?

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02 Apr
loyalty marketing, loyalty programs, marketing strategy

Loyalty programs have a fairly simple goal – to reward loyal customers for their continued patronage by incenting them to choose your business for current and future purchases. In doing so, businesses need to design loyalty programs that reward the right behaviour that will benefit the company’s bottom line while also providing fair value to its customers.

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