The advent of social media and content marketing has meant a lot of things to marketers. Yet there’s one element that consistently stands out above the rest: customers are more a part of our marketing efforts than ever before and regularly engage in conversations with the brands they love – and hate!
There’s been a fair bit of debate over the years on the importance of blogging as an element of a business’ content marketing strategy and plan. Well let’s put that debate to bed – blogging is a very important and effective way to communicate with your clients and prospects.
It’s pretty clear from all the talk over the past few years that the true measure of social media success is engagement with one’s audience. What isn’t nearly as clear is how best to accomplish this. At Sydcam Marketing Communications, we actually think this is an easy question. To us, it’s really all about listening – and talking with your audience!