In December’s blog, we spoke about the importance of a marketing strategy for businesses, and in particular why formulating your target markets is critical to your marketing success. Today we’ll be discussing another important component of the strategy – messaging.
For many businesses, providing outstanding customer service is a fairly straightforward task – deliver great service at all points of contact and do everything you can to meet and exceed expectations. So why do some brands fail to achieve this, and what can we as small or medium-sized businesses learn from this (a follow-up to last month’s blog)?
Businesses often think there’s some mysterious and magical formula that should enable them to satisfy their customers most of the time. Truth be known, satisfying your clients comes down to effectively managing a few key factors that are critical to establishing a healthy relationship. And the one thing you can’t do when it comes to customer sat is make it overly complicated.