Our Blog

Innovation isn’t a word often associated with marketing, in part because our industry has often been considered more of a creative medium.  And while the growing prevalence of marketing automation and analytics might change this perception a bit, for many the idea of marketing innovation is still far off.  So can marketers be innovative, and if so, what would this look like in practical terms?

With the plethora of marketing tools and resources available today, particularly online, many small and medium-sized businesses have everything they need at their fingertips to do their own marketing. Or do they?

In today’s digital world, where ‘one-to-one’ marketing has been greatly facilitated by tools such as social networking, many business owners assume that in this highly personalized environment, it’s not a concern if your messaging or positioning is different from one medium, audience or client conversation to the next. Nothing could be further from the truth.