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It’s pretty clear from all the talk over the past few years that the true measure of social media success is engagement with one’s audience. What isn’t nearly as clear is how best to accomplish this. At Sydcam Marketing Communications, we actually think this is an easy question. To us, it’s really all about listening – and talking with your audience!

Social media is one of the hottest – if not the hottest area in marketing today. While social media can achieve a variety of things from improving customer service to generating better brand awareness, many experts suggest that it can also generate a return on investment (ROI). But is this a realistic expectation?

Proponents of social media marketing point to several true differentiators for this communications channel, but arguably none is more important than its ability to disseminate your messages and grow your audience by getting people to share your content.