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My friends at Klout sent me a message recently asking the thought provoking question: “What 3 suggestions would you give to companies (or individuals) just starting out with social media”?

For many small and medium-sized businesses, social media seems to be the ideal way to promote their company in a cost-effective and efficient manner. After all, it’s inexpensive compared to many other marketing and promotional tactics.

At Sydcam Marketing Communications, we believe that social media should be an important part of the communications mix for many small and medium-sized businesses. And the reason why is simple – it provides a cost-effective strategy to grow your business and build your brand. Twitter is one of the more popular social media tools for doing just this.