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Businesses often think there’s some mysterious and magical formula that should enable them to satisfy their customers most of the time. Truth be known, satisfying your clients comes down to effectively managing a few key factors that are critical to establishing a healthy relationship. And the one thing you can’t do when it comes to customer sat is make it overly complicated.

The advent of social media and content marketing has meant a lot of things to marketers. Yet there’s one element that consistently stands out above the rest: customers are more a part of our marketing efforts than ever before and regularly engage in conversations with the brands they love – and hate!

Earlier this spring, I returned from our annual trip to the home Walt built – Disneyland Park in Anaheim, California. This year however, I used the trip as a point of reflection, from a business and marketing perspective, on what makes Disney so successful at what they do – in spite of the many societal changes from when the park first opened in 1955.