Creative thinking that delivers results

06 Sep
customer experience, customer satisfaction, customer service

Many marketing buzzwords have emerged in the past decade as the digital realm has continued to evolve. SEO, buyer’s journeys, marketing analytics and geo targeting are but a few of the terms marketers banter about in their efforts to validate what they bring to the boardroom table. One such term has evoked both a new and old world flair - client experience. It has taken on a nirvana-like persona as many businesses strive to enhance customer satisfaction, loyalty and advocacy online.

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03 Aug
Customer service, customer satisfaction, customer complaints, brand

Too often, marketers and customers service professionals view customer service problems as just that – a problem, or even worse as a nuisance or a bother. It’s time that we take a new perspective on this matter and realize that customer complaints and criticisms are opportunities for your business to refine what it does and how it takes care of the needs of its customers.

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20 Feb
customer satisfaction, customer service

For many businesses, providing outstanding customer service is a fairly straightforward task – deliver great service at all points of contact and do everything you can to meet and exceed expectations. So why do some brands fail to achieve this, and what can we as small or medium-sized businesses learn from this (a follow-up to last month’s blog)?

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