Often, the above topic is mentioned in relation to its critical role in marriage and family life, not to mention in managing and leading employees. It isn’t emphasized nearly as much in the marketing realm, as it is often overshadowed by issues such branding and creative design, advertising, the online channel and the 4Ps, to name but a few.
At Sydcam Marketing Communications, we strongly believe that communication is the cornerstone of effective and successful marketing. A lot can be said for the importance of attractive and appealing creative designs in marketing, but only when it’s combined with a strong overarching and compelling message and story can it truly be a powerful way to communicate and connect with one’s clients.
“It’s all in the message”
This statement has been used in a variety of scenarios, from managing people to advertising to politics. Its relevance from a marketing perspective has never been greater that today, what with the emergence of online communities and social networking. For marketers in the 21st century, motivating and encouraging their clients to advocate for their brand and business has become a critical measure of success. Effective messaging and communication has become a vital way to achieve this.
The significance of this evolution is that it has necessitated a much more subtle approach to messaging. Where marketers could once use overt, aggressive and even outlandish statements to get a customers’ attention and get them to buy, now they must communicate in a much more intelligent manner, using credible and reputable statements to persuade and influence the purchase decision.
Marketers Add Value
So how do you construct these convincing and pertinent messages? While there are a variety of approaches, arguably the best way would be to develop a thorough understanding of your business’ competitive landscape, along with your own strengths. This will help you to identify your market niche vis-à-vis your competitors AND construct messages and communications that resonate with this audience.
In business circles, what we are referring to is the development of a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats). Through a SWOT, business leaders and marketers can create a clear picture of where and how a business should ‘play’ and compete in order to differentiate itself. It’s this differentiated strategy that generates the unique marketing messages that the company must use to get noticed and stand out from the crowd.
So if you’re looking for a communications plan and strategy that will enable you to create unique, branded, marketing messages for your business, you will first need to analyze a wide variety of internal and external factors unique to your business – in the form of a SWOT Analysis – in order to determine what those messages should say and how you should, at least in theory, say them.
To learn more about the importance of a SWOT Analysis in creating compelling and effective marketing and communications messages for your business, contact us at Sydcam Marketing Communications. We’d be happy to sit down with you and explain how this would be beneficial for your firm.
