Creative thinking that delivers results

16 Apr

Many companies are scared silly about having to deal with the fallout from a PR disaster, what with the speed and flow of news and information today. But like many other aspects of business, a bad situation can quickly be turned into a positive with the right approach.

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23 Sep

Often, the above topic is mentioned in relation to its critical role in marriage and family life, not to mention in managing and leading employees. It isn’t emphasized nearly as much in the marketing realm, as it is often overshadowed by issues such branding and creative design, advertising, the online channel and the 4Ps, to name but a few.

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