Creative thinking that delivers results

17 Oct

How to avoid competing on price

Category: Pricing
Written by: Ian Turner

This week’s blog illustrates an important point for all businesses – tough times don’t necessarily mean focusing on the lowest common denominator in the marketing mix – price. At Sydcam Marketing Communications, we truly understand this is often easier said than done, but every business needs to be able differentiate itself to avoid this pitfall. 

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