It’s not news that social media has exploded in popularity in the past couple of years all over the globe. More and more people of all ages, cultures and walks of life are using social media to find old friends, connect with people of similar interests, and generally speaking reach out on a personal level to a wider audience than was ever possible before.
The business applications for social media have come along more recently, almost as an afterthought as businesses realized the potential of this new medium. Large global corporations have been using social media – particularly Facebook, Twitter and of late Four Square - to engage with their customers on a more intimate level, to learn more about their likes and dislikes and to develop a closer relationship to enhance customer loyalty.
At Sydcam Marketing Communications, we fully endorse the use of social media as an important tactic in the creation and delivery of a focused, strategic, and cost-effective marketing plan. In the first of a two-part series, we’ll explain why we like it, and in Part II we’ll outline how your business can take advantage of it.
Small Business and Social Media
So why would small business be interested in exploring social media? Well, for exactly the same reasons that many larger companies do. The ability to engage with your clients on a more personal, intimate and one-on-one basis is the critical factor, and doing so in a very cost–effective manner.
This medium provides small (and medium-sized) businesses with an avenue to connect with their clients, highlight unique and time-sensitive offerings and receive direct input and feedback. The resources required to achieve these objectives in the past would have required a sophisticated CRM and client retention strategy that the average small business owner couldn’t afford.
In next month’s blog post, we’ll outline for you what we feel are the key social media elements most small businesses need to consider in order to establish and develop their social media strategy and plan. If you would like to learn more about social media and better understand how and why it can be relevant for your business, please give us a call at Sydcam Marketing Communications. We would love to guide you through the jungle of information that is out there so you can make sense of it all.
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