Last month, we at Sydcam Marketing Communications spoke to you about why we felt social media was a critical and viable marketing strategy for most small (and medium-sized) businesses. Today we would like to talk to about what we believe are the key social media tools small businesses need to consider in executing on their social media program.
The key elements in your social media strategy
With the myriad of social media tools, resources and options available to small businesses, the question many owners ask us is which tools are best for our needs? While this is sometimes a difficult question and one that may vary from one client to the next, the most common recommendations we make at Sydcam Marketing Communications are the following:
Blog: Your social media strategy needs to be centred on the creation of a blog (just like us!). The ability for a blog to provide fresh, new and original content for your website on a regular basis is one important reason for its value, especially given the impact it has on your search engine rankings.
Twitter is another fabulous tool that enables businesses to send short, targeted messages of interest to their ‘followers’.
Facebook is great resource for promoting your business to clients - old and new - and most importantly for creating a community of people that ‘like’ your business for what you do, how you do it and what you stand for.
YouTube: No one can deny the power of video in capturing an idea or a moment and bringing it all to life. YouTube does this and so much more by creating a medium to house all your company videos in one neat area, and to then use this video content to shed a new light on your business. Love that Google juice!
LinkedIn: The odd one in the bunch, LinkedIn, while perhaps not the most obvious social media tool for promoting your business provides an incredible avenue for promoting yourself, your background, skills and credentials and enabling you to connect with colleagues and associates around the world. It helps to build that personal credibility that so many small businesses thrive on for their success. Plus the Company page in LinkedIn enables you to provide detailed information on your business!
So there you have it, a multi-pronged approach to social media that can have a noticeable impact on the success of your small business in the near term. And to be clear, it is not essential that you go and open an account tomorrow for each of the services mentioned above. Pick and choose those that you think can benefit you the most, or better still those that you feel most comfortable implementing yourself.
If you’re looking for help and advice on devising your social media strategy for your business, please contact us at Sydcam Marketing Communications. We’d love to hear from you and provide you with some insight, guidance and support to help you grow your business’ social media presence.
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