Creative thinking that delivers results

24 Aug

What’s in a name? Getting to know Sydcam Marketing Communications

Category: Branding

One of the first questions I get when I introduce myself and my business to clients and colleagues is, “what is a Sydcam and where did you get that name from?” Well, the response is a pretty simple one, rooted in something I hold near and dear to me – my family. You see, the name Sydcam comes from the names of my two children, my daughter Sydney and my son Cameron. I figured if it works for Mattamy Homes (i.e. Matt and Amy, his two kids), one of the largest home builders in the Toronto area, it could work for me!

My children are a precious and important part of my life and of who I am today. They are the ones that put a smile on my face and a spring in my step. They fuel my passion for life, giving me energy and inspiration, even when times are tough. Their passion for life, to live, learn, explore and grow is at the very core of what I want Sydcam Marketing Communications to be.

The essence of Sydcam is centred on my passion for life and all it has to offer. As a marketer that truly believes he is good at what he does, I believe I can help my clients be more successful at promoting their products and services. One of the things I love to do as I shop or read the local newspaper is to be on the lookout for advertisements, posters and the like from national and local businesses. I then ask myself, “Is their message a compelling one, does it resonate with me and the general public and will it get any of us to take action? What are they trying to promote, and are they using the right messaging, context and content to reach their intended audience?”

I know, you’re probably thinking this all sounds pretty hokey – but it’s true. I’m thoroughly curious and fascinated by marketing of all sorts and in all mediums, online and off.  I am equally intrigued by companies that are on the cutting edge of marketing communications, as well as those that can’t even use proper English grammar in their messages. I’m a firm believer that marketers can help consumers wade through all the noise out there today and help them find products and services that will help them enjoy life that much more.

So what else turns my crank when I’m not conjuring up the latest and greatest marketing strategy for a client? Well I love to play sports, listen to music, exercise and read. Sports are my real passion and I can’t get enough of them (except of course on those mornings when my body aches as I get out of bed!). From hockey to baseball, golf to football, and tennis to skiing, there aren’t too many sports I don’t enjoy playing. I just hope my body will hold up for many more years to come so I can keep on doing all of it.

So there you have it, a little peak into the life of Ian Turner, family man, marketing guru (an old boss always called me that), and sports fanatic. If you’d like to learn more about me and my business, I encourage you to visit our website. Have a great day!