There are so many ways to market one’s products these days – web, print, social media, TV, radio and video – that some may be overwhelmed when deciding which tactic is most relevant for their business. At Sydcam Marketing Communications, we like to keep things simple for our clients when it comes to their marketing needs. That’s why for us the answer to this question is a straightforward one -create interesting and compelling content for your audience.
Why Content Matters
One of the best ways to engage with your audience and potential clients is by displaying your skills and knowledge and setting yourself apart from your competitors. Content that conveys this message in an informative and educational manner can go a long way to reinforcing your brand and value proposition. And this content can come in a variety of formats including:
- An effective email newsletter
- Professionally written blog
- Informative posts in social media
- Engaging video
- Interesting website content
- Captivating podcasts
- Photos that outline what you do
Regardless of the method or medium, there is a way to ‘wow’ your audience with pertinent content that informs and engages while at the same time demonstrates your unique capabilities.
Finding Content
So what’s the best way to find content for your blog, newsletter or social media service? Well there are an abundance of resources online that you can tap into for help. Blogs and articles by other companies and writers can be the inspiration you need to develop your own content. I recently came across an excellent blog on this subject by Joy Fleming, titled “6 Easy Ways to Find Compelling Content for Your Blog” that provides a number of ideas to help you get started.
Storytellers Unite!
You then need to determine the best way to write your content. This is always a difficult question, and there is no right answer. One important recommendation – ensure your style and personality comes out in your writing, whether you write the article yourself or hire someone to do it for you. In the latter scenario, make sure the writer truly understands you and your business and how you prefer to communicate with your audience.
I recently attended an awesome presentation by renowned communications professional Donna Papacosta from Trafalgar Communications, who spoke of the power of “Digital Storytelling”. Her message – communication through the use of stories and analogies is a powerful way to get your message across to your prospects. Why does this work so well? Simply because storytelling taps into our emotions, cuts through the noise and connects with us on a much deeper level than statistics or general information could ever do. More importantly, people relate to them more readily.
To learn more about employing storytelling and creative content development in your marketing efforts, contact us. We’d be glad to help you. Now go create!
