Here’s Part 2 of our post. At Sydcam Marketing Communications, we hear several concerns from clients who don’t see the value in hiring us for their marketing communications needs:
- You’re too expensive, I can’t afford you
- You don’t know/understand my business
- I understand marketing, I can do it myself
- You’ll just take over my marketing activities
3) The Dangers of DIY
There are many issues related to businesses doing certain thing themselves, whether it be accounting, HR management or marketing. It always comes down to an issue of expertise and knowledge. And in the case of marketing strategy and planning, success is also a function of having a clear and objective perspective on the opportunities available to you.
A marketing consultant can provide businesses with a fresh, knowledgeable and unbiased perspective, articulating the strengths and opportunities of the company and how they can best be leveraged through an integrated marketing communications plan to deliver optimal results. Business owners are often too close to their companies to truly provide this objective point of view.
4) Loss of Control
Arguably one of the biggest deterrents for many business owners is the potential loss of influence and involvement over the marketing process. In reality, good marketing consultants understand that input from various members of the business is critical in developing an effective marketing program that will deliver tangible results. Eliciting participation from various members of the business, including the owner, is simply a smart way to get true ‘buy-in’ to the marketing strategy and plan.
If you’re looking for a marketing consultant that wants to partner with you to help you grow your business, give us a call. We’re looking for clients that want to take their business to the next level and do so in a cost-effective and strategic manner.
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