If you search the web these days, you're bound to see references to the term “Content Marketing' in your travels. However, in speaking to many business owners and professionals, very few people truly understand what this term refers to. So I thought we would take the time today to enlighten our audience.
For many small and medium-sized businesses, social media seems to be the ideal way to promote their company in a cost-effective and efficient manner. After all, it’s inexpensive compared to many other marketing and promotional tactics.
Earlier this spring, I returned from our annual trip to the home Walt built – Disneyland Park in Anaheim, California. This year however, I used the trip as a point of reflection, from a business and marketing perspective, on what makes Disney so successful at what they do – in spite of the many societal changes from when the park first opened in 1955.