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One of the challenges many small and medium-sized businesses face when tackling their marketing communications needs is what to do first. Do we need a website, an email newsletter, a social media presence or perhaps an ‘old school’ print brochure?

When marketers and businesses think of the new concept known as Content Marketing, they often think of blogging and social media. Oftentimes they forget to look ‘closer to home’ and consider how their website can be a key part of a content marketing strategy.

One of the many challenges facing marketers and businesses today is how best to communicate and engage with your audience, and through which mediums. Undoubtedly, for many companies, email marketing should be a viable option.