Creative thinking that delivers results

24 Mar

Proponents of social media marketing point to several true differentiators for this communications channel, but arguably none is more important than its ability to disseminate your messages and grow your audience by getting people to share your content.

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12 Feb

To many, branding is nothing more than a really cool logo, and perhaps a neat tagline to boot. In reality, branding is more about building a unique, differentiated experience and a series of expectations with one’s customers than anything else.

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20 Dec

Marketing is NOT a science

Category: Marketing
Written by: Ian Turner

One of the more problematic trends I’ve noticed in the past few years has been the movement by more and more marketers to use strictly quantitative measures to evaluate and rationalize the success of a given marketing campaign.

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