There are so many types of marketing these days it’s almost overwhelming: online, digital, content, social media, traditional, etc. Many companies get lost in this myriad of options and forget the one type of marketing that’s truly more important than the rest: customer-centric marketing.
Social media is one of the hottest – if not the hottest area in marketing today. While social media can achieve a variety of things from improving customer service to generating better brand awareness, many experts suggest that it can also generate a return on investment (ROI). But is this a realistic expectation?
Many companies are scared silly about having to deal with the fallout from a PR disaster, what with the speed and flow of news and information today. But like many other aspects of business, a bad situation can quickly be turned into a positive with the right approach.