Creative thinking that delivers results

22 Jun

What is Customer-centric Marketing?

Category: Marketing
Written by: Ian Turner
Customer-centric Marketing

There are so many types of marketing these days it’s almost overwhelming: online, digital, content, social media, traditional, etc. Many companies get lost in this myriad of options and forget the one type of marketing that’s truly more important than the rest: customer-centric marketing.

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14 May

Can social media generate an ROI?

Category: Social media
Written by: Ian Turner

Social media is one of the hottest – if not the hottest area in marketing today. While social media can achieve a variety of things from improving customer service to generating better brand awareness, many experts suggest that it can also generate a return on investment (ROI). But is this a realistic expectation?

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16 Apr

Many companies are scared silly about having to deal with the fallout from a PR disaster, what with the speed and flow of news and information today. But like many other aspects of business, a bad situation can quickly be turned into a positive with the right approach.

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