One of the many challenges facing marketers and businesses today is how best to communicate and engage with your audience, and through which mediums. Undoubtedly, for many companies, email marketing should be a viable option.
There are literally dozens of marketing options available to businesses today, both online plus more traditional solutions. The recent explosion of social media, blogging and video marketing has pushed options like email marketing to the backburner, and for many to the scrap heap. But is this a wise decision?
Email is Content Marketing
At Sydcam, we firmly believe in the value of email marketing. In fact, we’d argue that email marketing can and should be an integral part of many business’ content marketing strategies, alongside social media marketing.
Email is in fact a complimentary channel businesses can use to develop, publish and disseminate their own content. And by using email, companies can deliver this content to an even broader audience than would be possible strictly through social media and other similar content marketing mediums.
In essence, email marketing provides another touch-point by which businesses can reach their target markets. And it can become a more vital communications tool if your particular target audience isn’t a big user of the hipper content marketing channels.
It’s all about communication
Isn’t this what marketing is all about? Email represents an important resource that companies can use to communicate more effectively with their clients and prospects. Oftentimes, it can impart a whole new dimension and depth to the conversation. These same conversations can then result in leads and actual sales for the business.
So then, the question many small and medium-sized businesses should be asking, both of themselves and their marketers is how can I best incorporate email marketing into my overall marketing program and achieve tangible results?
If you’re not sure how best to answer this question, give us a call, we’d be happy to sit down with you and go over this!