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Much has been written about the demise of some very big name retailers in recent months in the US. From Sears to Macys to Radio Shack and Payless Shoes, these retailers and many more have faced significant financial challenges that have resulted in the closure of hundreds of stores.

As marketers move more and more to becoming a more integral – and quantifiable part of the sales process, they are eager to refine and better influence their ability to ‘close’ sales with customers while limiting the likelihood that these customers won’t buy or may go elsewhere for their online purchase.

At Sydcam Marketing Communications, we’re always on the lookout for new trends in the world of marketing. I recently came across some very interesting research from The NPD Group that I wanted to share with my readers. For those of you that regularly use the internet to purchase items, you may be surprised how quickly this channel of distribution is evolving.