Creative thinking that delivers results

09 Nov
personalization, digital marketing, marketing, online marketing

Marketing personalization has been an aspiration of marketers for many years, about as long as the internet has been around. Back then the benefits were obvious however the challenges were equally immense. Gaining access to pertinent data that would facilitate decision-making has always been the biggest issue in making this a reality.

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02 Feb
digital marketing, mass customization

While some have concerns about its impact on privacy, marketers’ ability to employ customization in their messaging will offer consumers a completely new shopping experience in 2017 and beyond. And with the addition of elements such as Artificial Intelligence (AI) and Virtual Reality (VR), the possibilities are literally endless when it comes to the uses and applications for customization in the digital space.

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25 Nov
digital marketing, marketing automation, big data

One of the most powerful developments in marketing in the past five years has been the growth of marketing analytics as a decision making tool and one that can help personalize communications with clients. The use of data to make more objective business decisions has been applauded many marketing naysayers who expect more from us than just pretty creative and gut decisions. But is this evolution truly all it’s cracked up to be?

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