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In December’s blog, we spoke about the importance of a marketing strategy for businesses, and in particular why formulating your target markets is critical to your marketing success. Today we’ll be discussing another important component of the strategy – messaging.

For many small and medium-sized businesses, we’re so focused on determining our preferred marketing channels – web, email, social media, online ads, or even print that we often neglect the fundamental ‘strategic’ components of marketing. That’s why we’ve decided to touch on these in the coming months as they’re so critical to a business’ success. This month we’ll be discussing target markets.

One of the challenges many small and medium-sized businesses face when tackling their marketing communications needs is what to do first. Do we need a website, an email newsletter, a social media presence or perhaps an ‘old school’ print brochure?