Creative thinking that delivers results

13 Jul

Marketing Strategy – Where it all begins

Category: Marketing strategy

One of the challenges many small and medium-sized businesses face when tackling their marketing communications needs is what to do first. Do we need a website, an email newsletter, a social media presence or perhaps an ‘old school’ print brochure?

If you guessed any one of the above items, you would have been dead wrong. Why? Because at Sydcam Marketing Communications, we firmly believe that before starting any of the aforementioned tactics, a company must first develop a sound and well thought out marketing strategy for their business.

Why you need a marketing strategy

The term itself should giveaway the answer. Strategy should truly be the starting point for any company looking to deliver tangible results for their business. A strong marketing strategy helps you to identify and define all of the following, and often much more:

1)      Your brand’s persona

2)      Target market(s)

3)      The positioning for your brand and business (how will you communicate with your audience)

4)      Value proposition (unique attributes that distinguish you from your competitors)

5)      How best to connect/communicate with your chosen audience(s)

6)      Key messages for the brand

With these criteria in place, businesses, their marketing team and agency are in a much better position to develop marketing tactics – social media, web, etc. that will resonate with your target markets, communicate key attributes about the brand and business, and ultimately position the brand for optimal success.

Do you have a comprehensive marketing strategy that you refer to regularly, and which forms the blueprint for all your sales and marketing efforts? If you do great, just remember to update it regularly to reflect changes in the competitive environment, your products and services or the marketplace.

If you don’t have a marketing strategy in place yet, don’t worry, we can help. Contact us today to learn more about how a comprehensive marketing strategy can help you develop more impactful and targeted marketing communications that will truly resonate with your audiences.

After all, isn’t that what marketing’s all about: creating relevant and substantive messages that are of value to your target audience? We definitely think so.

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