Creative thinking that delivers results

14 Jun

Your website as a content marketing engine

Category: Content marketing

When marketers and businesses think of the new concept known as Content Marketing, they often think of blogging and social media. Oftentimes they forget to look ‘closer to home’ and consider how their website can be a key part of a content marketing strategy.

While businesses can spend considerable time and effort developing content for their various online marketing campaigns such as email marketing and social media, their website can be the simplest and most powerful way to communicate with their audience.

The SEO Effect

Updating, refreshing and adding new content and pages to your website on a regular adds value to your marketing efforts in a variety of ways. First of all, creating new website content has important benefits from a Search Engine Optimization (SEO) perspective.

Perhaps even more importantly, updating your web content forces you to look at this marketing information on a regular basis, making you tweak and adjust it so it’s better aligned to the changing needs of your clients, marketplace and even competitors.

After all, your website is very likely the primary (and maybe only) marketing resource your business consistently uses to promote and market your products and services to both existing as well as to prospective clients.

Regularly refreshing your website content ultimately helps to reposition your business, along with your products and services. In today’s highly competitive market, and with the web still playing a critical role in marketing communications, shouldn’t this exercise become a regularly scheduled part of your marketing activities?

Refining your web copy on an ongoing basis will also provide you with an important ‘validation check’, ensuring that you’re maintaining relevancy with your most valued clients.  So get out of the habit of writing content for your website and leaving it stagnant for months or years. This approach is no longer valid.

If you’re having a hard time setting aside time to take a look at your website content, or simply need help writing new web content, give us a shout. We can sit down with you and develop a schedule and plan that will work for you and your budget.

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