Marketers are always trying to sell me something! That’s the perception many consumers have of our profession. Having been inundated with ads forever, consumers have become highly desensitized to them. As a result, marketers and communicators have had to come up with a more effective way of capturing their audience’s attention – storytelling.
That’s right gang, after 3 years with our old website, it came time to blow it up and start anew. Apparently we have lots of free time on our hands! In reality, some issues with our old site forced us to invest the time and money into a new one. Business lesson for today – a problem can often become an opportunity if you look at it in a positive manner and find a way to make it a win-win scenario.
It's never easy to write blogs like this. I always feel like I'm giving someone a hard time. Trust me, this isn't the case! The purpose of this month's blog is to hopefully enlighten you about common foibles many small business owners encounter in the area of marketing and how they can be avoided.