Creative thinking that delivers results

21 Mar

Why should I hire a Marketing Consultant? (Part I)

Category: Marketing

At Sydcam Marketing Communications, we hear several concerns from clients who don’t see the value in hiring us for their marketing communications needs:

  1. You’re too expensive, I can’t afford you
  2. You don’t know/understand my business
  3. I understand marketing, I can do it myself
  4. You’ll just take over my marketing activities

The reality is often very different.

1)    Pricing that’s right for you

We understand that cost is often an issue for many small and medium sized businesses, especially in these challenging times. Our goal is to provide cost-effective marketing solutions that will grow your business and fit your budget.  We can do as much or as little as your budget dictates.  More importantly, we can help you prioritize your various marketing initiatives to determine what would deliver the “biggest bang for your buck”.

2)    Doing the ‘deep dive’

It’s entirely correct that we don’t work for your business and may not, at least initially, completely understand your culture, vision and values. However, we pride ourselves in spending the time with each and every new client – no matter how big or small – to get to know their business on as intimate a basis as possible. We recognize that it’s impossible for us to do our job successfully without this in-depth knowledge of you, your business, your staff and your clients and prospects.

We'll cover points #3 and #4 in next month's post, so stay tuned!

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